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Practical guides and product comparisons for indie founders, covering SaaS, SEO, AI, developer tools and building in public.

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Why App Store and Marketplace DR Should Not Rate Your Product — IndieTools guide
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Why App Store and Marketplace DR Should Not Rate Your Product

A product hosted on a marketplace should not automatically inherit the marketplace's Domain Rating as a claim about its own authority. Record the exact measured domain and distinguish it from the product identity. Without that distinction, a comparison can reward the choice of hosting platform rather than the…

A 30-Day Post-Launch Discovery Plan for a Small SaaS — IndieTools guide
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A 30-Day Post-Launch Discovery Plan for a Small SaaS

A useful post-launch plan turns initial attention into better product understanding and repeatable discovery. The next 30 days should not consist of reposting the same launch announcement everywhere. They should reveal which audience understands the product, where visitors get stuck and which explanations help them…

Developer Tool Website Performance: Test Docs, Demos and Landing Pages — IndieTools guide
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Developer Tool Website Performance: Test Docs, Demos and Landing Pages

Developer tools rarely have just one important website journey. A new visitor reads the homepage, an evaluator opens the documentation, and an active user searches for an error message or tries a code example. Testing only the landing page misses the routes that help developers reach a successful implementation.

Measuring AI Citation Visibility Without Confusing It with Traffic — IndieTools guide
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Measuring AI Citation Visibility Without Confusing It with Traffic

Measure AI citation visibility, referral traffic and customer activity as separate outcomes. A product can appear in an answer without receiving a visit, and a visit can arrive without enough attribution data to identify the answer that preceded it.

SaaS Product Localization: A Listing Checklist for International Discovery — IndieTools guide
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SaaS Product Localization: A Listing Checklist for International Discovery

Localize a SaaS listing by helping the intended audience understand the same real product in their own context. Translation is part of that work, but the listing also needs accurate terminology, current availability and a clear path to the appropriate product experience.

Open-Source vs Free SaaS Alternatives: Compare Control, Not Labels — IndieTools guide
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Open-Source vs Free SaaS Alternatives: Compare Control, Not Labels

“Free,” “open source” and “self-hosted” describe different things. A free plan concerns price and limits. Open source concerns the software's licensing terms. Self-hosting concerns where and by whom the application is operated. Evaluate those dimensions separately before choosing an alternative.