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Practical guides and product comparisons for indie founders, covering SaaS, SEO, AI, developer tools and building in public.

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MCP Product Catalogs vs Search-Indexed Product Pages — IndieTools guide
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MCP Product Catalogs vs Search-Indexed Product Pages

An MCP product catalog and a search-indexed product page solve related but different problems. The catalog gives a connected client a structured way to request information; the page provides a public destination that people and search systems can discover, read and cite.

Dynamic Software Comparison Pages: A Fair Programmatic SEO Template — IndieTools guide
GuideIndieTools

Dynamic Software Comparison Pages: A Fair Programmatic SEO Template

A dynamic software comparison should help readers evaluate a defined task using current, sourced facts. It should not manufacture a winner from missing fields or publish every possible product pair simply because the database can create the URLs.

SaaS Competitor Research by Country Without Sampling Bias — IndieTools guide
GuideIndieTools

SaaS Competitor Research by Country Without Sampling Bias

Country-based competitor research is useful for discovering products and patterns, but a directory sample should not be presented as the complete market. The first task is to define what the sample includes, what it excludes and which conclusions the evidence can support.

A Solo Founder's Support Tool Acceptance Test — IndieTools guide
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A Solo Founder's Support Tool Acceptance Test

Evaluate a support tool by running one clearly fictional customer case from intake to reopening and export. This acceptance test helps a solo founder check privacy, escalation and record portability before moving real customer conversations.

Marketing Tools for Small SaaS Partner Programs: Track the Whole Handoff — IndieTools guide
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Marketing Tools for Small SaaS Partner Programs: Track the Whole Handoff

Select partner marketing tools around the handoff from a partner's recommendation to a qualified customer relationship. Link clicks alone are not enough. A small SaaS team needs to know which referrals are valid, what happened after signup and whether the promised reward can be calculated consistently.