Product Hunt Launch Checklist

Quick answer: A strong Product Hunt launch needs clear positioning, accurate maker details, current visuals, a working product, fast onboarding, transparent participation, source-to-activation analytics and a plan to answer comments. Prepare for useful conversations and qualified users; ranking is an outcome you do not control.

Product Hunt can concentrate attention from people who enjoy discovering technology. It is not a substitute for customer development, retention or a broader distribution strategy. Use the launch as a public product page and feedback event.

Always review Product Hunt's current official launch guidance before submitting; fields and policies can change.

Two to four weeks before launch

Positioning

• Define the specific user, problem and outcome.
• Write a short tagline without jargon or unsupported superlatives.
• Prepare a concise first comment explaining why you built it, what it does and what feedback you want.
• List three use cases and three explicit non-use cases.
• State the product stage honestly: beta, public release or major update.

Product readiness

• Test signup, verification, onboarding and core value on a clean account.
• Test mobile and common browsers relevant to the audience.
• Confirm billing, cancellation and trial terms.
• Add useful empty, error and loading states.
• Prepare a rollback or status message for a critical incident.
• Make support visible.

Use the broader SaaS launch checklist and onboarding checklist for operational detail.

Launch assets

• Current logo with legible small-size treatment.
• Gallery images that tell a sequence, not disconnected screens.
• Captions focused on outcomes.
• Short demo video with captions.
• Accessible product page with matching message.
• Founder profile and maker accounts ready.
• Pricing and launch-offer terms consistent across pages.

Product Hunt's official preparation guide recommends treating the first gallery image as particularly important and preparing the listing details carefully.

One week before launch

Analytics

• Create a dedicated campaign parameter.
• Record a baseline for normal traffic and activation.
• Verify sign-up and first-value events.
• Exclude internal tests where appropriate.
• Create a simple dashboard from visit to repeat use.
• Prepare a way to record qualitative feedback.

Measure more than pageviews. The useful chain is: listing view → qualified visit → signup → activation → repeat use → paid conversion.

Communication

• Inform existing customers that a public launch is coming if relevant.
• Invite users to join the discussion without scripting praise or demanding votes.
• Prepare truthful responses to common questions.
• Assign who answers product, pricing and technical issues.
• Avoid unsolicited bulk messages.

Authentic support means people choose whether and how to participate. Do not create fake accounts, coordinate inauthentic engagement or use services promising votes.

Infrastructure and support

• Check rate limits, queues, database connections and email capacity.
• Confirm uptime and error alerts reach you.
• Review backups and recovery access.
• Prepare a public incident/update channel.
• Keep a known-good release available.

Explore monitoring options in best uptime monitoring tools for SaaS.

The day before

• Recheck the official submission and launch timing information.
• Proofread name, tagline, description, links and maker attribution.
• Verify images are ordered and readable.
• Test coupon or offer conditions in a new session.
• Freeze unrelated releases.
• Sleep; a responsive founder is more useful than another last-minute animation.

Launch day

At publication

• Open the live listing and test every link.
• Post the maker comment with context and a specific feedback request.
• Share the live page through owned channels with accurate language.
• Monitor onboarding, errors and support—not only rank.

During the day

• Answer substantive comments promptly and honestly.
• Thank critical feedback without reflexively defending every decision.
• Record repeated questions for page and onboarding updates.
• Publish incident information if the product degrades.
• Avoid spamming communities with the same launch link.

End of day

• Save traffic and funnel data with the timezone noted.
• Segment visitors and activated users by source.
• Follow up on unresolved questions.
• Thank contributors without treating them as vote totals.

The week after launch

• Contact a small sample of activated and non-activated users.
• Fix the highest-impact onboarding blocker.
• Publish answers to recurring questions.
• Compare retention in the product's natural usage window.
• Add the Product Hunt profile to your broader directory sheet.
• Reuse insights in a launch retrospective or guide.
• Continue distribution through relevant directories and content.

Follow how to use startup directories for distribution rather than letting all visibility depend on one day.

What success looks like

Set three layers:

Ranking can be celebrated, but it is not a controllable key result. A lower-ranked launch that creates retained customers can be commercially better.

Frequently asked questions

What day should I launch on Product Hunt?

Competition and audience patterns vary, and platform mechanics can change. Choose a day when your team can support users and when the launch fits the broader campaign. Check current official guidance.

Do I need a hunter?

Review Product Hunt's current process; maker-led launches are normal. A relevant person can help with distribution, but no individual guarantees results.

Should I offer a discount?

Only if it supports the business model. Make eligibility, duration, renewal price and limitations explicit. Do not use a discount to hide unclear value.

What if the launch gets little traffic?

Use the live profile as a durable asset, contact qualified visitors, improve the product and continue with niche platforms, content and direct outreach. See how to launch without an audience.

Official sources

• Product Hunt: Launch guide
• Product Hunt: Preparing for launch