IndieTools Update
IndieTools has changed a lot.
It started as a simple directory for indie products.
Today, it’s becoming a full discovery ecosystem for products, founders, search engines and AI.
We now have 1,200+ products and 800+ founder profiles — and there’s a lot more happening behind every listing.
Here’s what IndieTools supports today 👇
🔎 Product Discovery
• Permanent, human-reviewed product pages
• Categories, tags and technology stacks
• Pricing, platform, country and product type
• Open-source filtering
• Products marked as For Sale or Open to Offers
• Screenshots and detailed product information
• Related product discovery
• Organic search and category discovery
👤 Founder Profiles
• Public maker profiles
• Connect multiple products to one founder
• Founder bios and social links
• Product portfolio
• Posts and activity
• Release history
• Followers
💬 IndieTools Social
• Share what you’re building
• Post product updates
• Share milestones and lessons
• Announce new features
• Discuss products with other founders
• Follow makers
• Comment and interact
• Send direct messages
🚀 Release Notes
Products are no longer static directory listings.
Founders can publish versioned releases and build a public history of what they’re shipping.
⚡ IndieTools Speed
Eligible product websites can now be measured with independent mobile Lighthouse tests.
Product pages can show:
• Performance Score
• LCP
• FCP
• CLS
• TTFB
• TBT
• Speed Index
• Load time
• Measurement history
• Weekly rankings
• Category performance
There’s also a weekly IndieTools Speed leaderboard so you can see which products are actually fast.
📈 Domain Rating
IndieTools tracks Ahrefs Domain Rating for products and makes it part of discovery.
You can:
• See DR directly on product pages
• Compare products
• Filter the directory by DR
• Explore the Domain Rating Top 100
• Browse permanent weekly DR archives
🏷️ Verified Badge + Backlinks
Free listings stay free.
A qualifying IndieTools badge can unlock a DoFollow website link while the badge remains verified.
No need to pay just to have your product listed.
🧠 SEO + GEO + AI Discovery
This is one of the areas I’m investing in heavily.
IndieTools public data isn't only available as normal web pages.
We now expose the catalogue through:
• Structured data
• llms.txt
• llms-full.txt
• AI snapshot
• Public REST API
• OpenAPI
• MCP server
• CLI
The goal is simple:
Make products easier to understand and discover not only by Google, but also by AI assistants, agents and future discovery systems.
⭐ Authority
For founders who want more permanent visibility, Authority adds:
• Permanent DoFollow link
• Verified product marker
• Advanced SEO customization
• Advanced GEO / AI discovery customization
• Reviewed ~2,000-word editorial article
• Contextual product links
• 30 days of clearly labelled Featured visibility
⚡ Boost
Boost is completely separate from organic ranking.
Every published product can participate in the Energy Board.
Add Energy → climb the Energy Board → get more visibility inside IndieTools.
Energy lasts 30 days and there’s no subscription.
Most importantly:
Buying Energy NEVER changes organic directory results, categories, search, Top 100, Speed rankings or Domain Rating rankings.
📢 Advertising
Founders can also run separate 14-day advertising campaigns with:
• Custom destination URL
• Selected campaign start date
• Impressions
• Clicks
• CTR reporting
Paid placements are always clearly labelled.
🤝 Affiliate Program
IndieTools also has an affiliate program for people who want to recommend the platform and earn commission from eligible purchases.
📬 Weekly Discovery
There’s also a weekly digest covering new products, founder activity and what’s happening across IndieTools.
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The idea behind IndieTools is getting clearer every day:
Your product shouldn't disappear after launch day.
List it once.
Keep building.
Publish updates.
Track its speed.
Track its authority.
Build your founder profile.
Connect with other makers.
Get discovered through search.
Get discovered through AI.
And create a permanent public history around what you're building.
Still building it every day. ❤️
indietools.app
